A: Conflict-free diamonds are not obtained due to human right abuses, child labour, violence or environmental degradation. Diamonds 27 is committed to sourcing conflict-free diamonds from legitimate diamond sources who share our ethical philosophy and zero-tolerance policy towards conflict diamonds. Therefore, you can be assured that you are buying legitimate diamonds from a trusted diamond source.

A: Look for a good combination of the 4Cs: Cut, Colour, Clarity and Carat weight. The cut is the most important factor to consider, as this is determined by the skilled diamond cutter, and should not be compromised on. The cut will determine the fire, brilliance and scintillation of the diamond. The remaining 3Cs (colour, clarity and carat weight) are determined by nature.

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