Privacy Policy

Diamonds 27 acknowledges and respects the privacy of individuals. This policy sets out the way in which we will collect, use, manage and protect your personal information. By submitting your personal information to us including but not limited to name, address, contact number and email address information, you are  giving us your consent to the collection, use, and disclosure of your information as set forth in this Privacy Policy. Should you have any queries relating to our privacy policy, please contact us via our Contact Us page.

Collection and use of information

The Diamonds 27 website (hereafter referred to as the ‘website’) allows users to browse content pages and product pages without revealing any personal information whatsoever. However, you may choose to sign up to receive communication from Diamonds 27 whether in the form of a newsletter, email and/or RSS feed. Your email address is stored in our secure database.

When you register your details on our website, personal information is required in order to complete the request successfully. Such personal information is necessary and includes, but is not limited to; name, address, contact number and email address information. We may use the information we collect about you to:
(a) facilitate your order and provide the services you request;
(b) confirm and track your order;
(c) respond to your enquiries and requests;
(d) prevent and detect fraud or abuse;
(e) improve our website, service, product offerings, marketing and promotional efforts;
(f) understand customer demographics, preferences, interests and behaviour; and
(g) contact you via email, mail or telephone regarding products or services that we believe may interest you.

The ‘Share this’ link and ‘Email function’ allows you to refer a friend to the website. By using this function your details and your friend’s details are requested to ensure that your friend will know where the information has come from. Your details and your friend’s details may be collected and used in accordance with this privacy policy.

Sharing of personal information

All information collected on the website remains the property of Diamonds 27 will not be shared or disclosed to any third party, unless required in terms of the following:
(a) To our shipping provider in order to courier an order;
(b) To our payment gateway provider in order to confirm and process a transaction
(c)  If requested by a registered financial provider (bank) in order to, but not limited to, verify a transaction; and/or to prevent abuse and/or fraud.
(d)  If requested by law.

Service providers

Diamonds 27 may use third-party service providers to perform certain services on our behalf. Such services may include, but are not limited to, shipping, payment processing, data storage and management, web analytics, fulfillment, assembly, marketing, mailing and emailing. These service providers only receive information that is required to perform their function(s). While Diamonds 27 has made, and will make, every attempt to ensure that the personal information   shared is kept private, Diamonds 27 will not be held liable if such information is shared on their part.

Click-stream data

Each time you visit the website, our server collects anonymous information, known as click-stream data. This information includes the type of browser and system you are using; the address of the site you have come from and move to after your visit; the date and time of your visit; the pages on the website you have visited and your server’s IP address.

Diamonds 27 may collect this information for statistical purposes to find out how the website is used and navigated, including the number of hits, the frequency and duration of visits. We may use this information to evaluate and improve our website performance.

Cookies and web beacons

A ‘cookie’ is a small piece of information that is stored by your browser on your computer’s hard drive and serves to collect information about your activities on our website. A web beacon is a small string of code placed on a webpage or within an email for the purpose of transferring information.

Diamonds 27 may use cookies and web beacons to collection information in order to improve marketing efforts, measure usability, track visits and improve the performance of the website. We may authorise third parties to use cookies, web beacons and other monitoring technologies to compile information about the use and interaction of the website. Some browsers allow you to decline cookies which you are free to do so, however you may not be able to access and benefit from certain features on our website.

Links to other websites

Diamonds 27 may provide links to other websites. When you click on these links, you will leave our website and be directed to third-party website which is outside of our control and not covered by this privacy policy. We advise that you check the privacy policies on these third-party websites.

Accessing and updating personal information

You can change or update your personal information by accessing your Account on the website, or you may email or phone through any changes to your personal details to us.


Diamonds 27 reserves the right to update, amend and/or cancel this privacy policy at any time without prior consent or notice. When revisions to this policy are made, it is automatically updated on the website and will immediately come into effect. We encourage you to check the Privacy Policy each time you visit our website for any updates or amendments. Your use of our website constitutes your consent to this Privacy Policy, including any amendments or updates. We may make additional features, functionality, offers, activities, or events ("opportunities") available to you subject to additional or different privacy rules that we disclose in connection with those opportunities.