Collection and use of information
The Diamonds 27 website (hereafter referred to as the ‘website’) allows users to browse content pages and product pages without revealing any personal information whatsoever. However, you may choose to sign up to receive communication from Diamonds 27 whether in the form of a newsletter, email and/or RSS feed. Your email address is stored in our secure database.
When you register your details on our website, personal information is required in order to complete the request successfully. Such personal information is necessary and includes, but is not limited to; name, address, contact number and email address information. We may use the information we collect about you to:
(a) facilitate your order and provide the services you request;
(b) confirm and track your order;
(c) respond to your enquiries and requests;
(d) prevent and detect fraud or abuse;
(e) improve our website, service, product offerings, marketing and promotional efforts;
(f) understand customer demographics, preferences, interests and behaviour; and
(g) contact you via email, mail or telephone regarding products or services that we believe may interest you.
Sharing of personal information
All information collected on the website remains the property of Diamonds 27 will not be shared or disclosed to any third party, unless required in terms of the following:
(a) To our shipping provider in order to courier an order;
(b) To our payment gateway provider in order to confirm and process a transaction
(c) If requested by a registered financial provider (bank) in order to, but not limited to, verify a transaction; and/or to prevent abuse and/or fraud.
(d) If requested by law.
Diamonds 27 may use third-party service providers to perform certain services on our behalf. Such services may include, but are not limited to, shipping, payment processing, data storage and management, web analytics, fulfillment, assembly, marketing, mailing and emailing. These service providers only receive information that is required to perform their function(s). While Diamonds 27 has made, and will make, every attempt to ensure that the personal information shared is kept private, Diamonds 27 will not be held liable if such information is shared on their part.
Each time you visit the website, our server collects anonymous information, known as click-stream data. This information includes the type of browser and system you are using; the address of the site you have come from and move to after your visit; the date and time of your visit; the pages on the website you have visited and your server’s IP address.
Diamonds 27 may collect this information for statistical purposes to find out how the website is used and navigated, including the number of hits, the frequency and duration of visits. We may use this information to evaluate and improve our website performance.
Cookies and web beacons
A ‘cookie’ is a small piece of information that is stored by your browser on your computer’s hard drive and serves to collect information about your activities on our website. A web beacon is a small string of code placed on a webpage or within an email for the purpose of transferring information.
Links to other websites
Accessing and updating personal information
You can change or update your personal information by accessing your Account on the website, or you may email or phone through any changes to your personal details to us.